Fall 2024 Primary Recruitment Videos

Videos were shown to potential new members during primary recruitment at the University of Alabama, one of the largest sorority recruitments in the country. The content highlighted Kappa Alpha Theta’s sisterhood, values, philanthropy, and member experience through coverage of chapter events, philanthropic initiatives, and recruitment activities. The videos were used during multiple recruitment rounds to engage potential new members and showcase the chapter’s culture and community impact.

Bama Theta Sisterhood

Recorded, directed, and edited the Sisterhood recruitment video for Kappa Alpha Theta, showcased to more than 800 potential new members during primary recruitment to highlight the chapter’s values, sisterhood, and member experiences through coverage of events and activities.

Bama Theta Philanthropy

Recorded, directed, and edited the Philanthropy recruitment video for Kappa Alpha Theta, showcased to more than 1,300 potential new members during primary recruitment to highlight the chapter’s philanthropic initiatives, community involvement, and impact.